When the old map no longer shows the way, reconnect with purpose.
I'm George Nachtrieb, an operator/advisor, co-founder of Sun Basket, and organizational development practitioner. I collaborate with founders and leadership teams to reconnect a business with its purpose, so strategy gets sharper, tradeoffs get easier, and teams know when to say yes and no.
Sound familiar?
You've grown fast, and the way decisions get made hasn't kept up.
The mission statement is on the website, but nobody uses it to settle an argument.
Every initiative is a priority, so none of them are.
Your leadership team is aligned in meetings and pulling in different directions afterward.
A transition is coming (founder, leader, or business model) and the organization isn't sure what to hold onto.
What I do:
I help leadership teams get clear on what they're for, then use that clarity to make real decisions: what to invest in, what to stop, how to organize, and how to lead through change. I bring an operator's pattern recognition from scaling a company from two founders to $300M, and a facilitator's toolkit for getting a whole team to own the answer.
What I bring:
Co-founded Sun Basket, scaled 0 to $300M in annual revenue
MA, Organizational Development and Leadership
Strategic alignment work with nonprofits and growing companies
Active research project with craft founders on decisions and the realities of scaling