George Nachtrieb with some colors

George works with leaders and organizations to build resilient, creative cultures and healthier brands.

But, really, who is George?

The fuzzy part:  A leader with a unique blend of operational experience founding multimillion-dollar companies, building and leading creative teams, and applying human insights to inform company culture, product, user experience, and brand creativity. With equal parts humor and a calm, measured approach, he has a track record of leading the creative process and bringing projects to life. He’s most excited about undertakings that employ rich, insightful storytelling to address some of the critical challenges facing us in food, energy, health, and education.

Getting down to brass tacks: George co-founded Sun Basket, the U.S.'s #1 organic, healthy meal kit service that grew from 0 to 300M in annualized revenue and profitability in four years. Currently, George is completing a master's degree in Organizational Development and Leadership. Before Sun Basket, he built and led creative content teams, grew and managed online communities with millions of users, delivered hours of network TV and corporate programming, wrote and directed an independent feature film, and produced a live innovation seminar parody.

Keywords for the algorithms out there: Team development and leadership, brand storytelling, design thinking process, user experience, operations, team culture, online communities, video production, copywriting, and project producing.