YD Ventures: An innovation seminar parody

In 2013/2014 George created a mythical company and their satellite VC firm called, respectively, YD Industries and YD Ventures. They were used as the basis for a parody of a market research session and business innovation seminar but secretly taught audience participants effective brainstorming techniques. Performing in character as Steve Musselman, George began each show with a slide presentation extolling the history and virtues of the YD Industries innovation method, the company mythology, and ended with audience members brainstorming and prototyping inventions.

  • Five live performances took place in San Francisco

  • Two websites were created with related materials YD Industries and YD Ventures

  • The show was featured in a Forbes article

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